Philadelphia PPC Management Agency

First have a solid plan of action based on your product or service - whether it is a small or large campaign, we need to set expectations goals and understands which metrics will define a winning campaign. We provide preliminary keyword traffic volumes and estimates on what a click will be around. This allows us to make educated choices on which keywords we will bid on and maximizing your budget. We also research your competitors paid search campaigns to see what opportunities exist for the keywords we will be selecting.

Focus on what is converting and clean out the rest. If you have an existing under performing paid advertising account(s), we analyze and improve the configurations. We keep the successful campaigns and discard the rest based on relevancy and potential. If you never started a PPC campaign and have no existing account, we help you create an account in your company name so the accounts are always yours.

Once the account is in place, we carefully evaluate factors like consumer intent, relevancy and competitors when selecting keywords and creating your ads. We center your ads on persuasion tactics - from the selected keywords to the ad copy to the landing page - maximizing the chance of a conversion. When a visitor gets directed to your landing page in relation to the search query, it is very impactful on their initial feelings of trust and relevancy. Your landing page should be clear marked, concise with search term, and most critical, the effortlessness of converting. We create the best converting landing pages, make suggestions on how to optimize existing pages and conduct split testing of these pages. If you’re in the market to increase sales or increase qualified leads, our PPC team can help with your conversion optimizations that take your campaigns to a new level of results.

Your first investments in PPC are always your least fruitful. The reason is because you’re paying for data that can be analyzed to explain which words drive better conversions. We then devote our efforts on testing successful search terms and tweaking your campaign settings. None of this is speculation, its a collection of improvements that we apply to dive better results.

We never lose site of the fact that you are paying us for results. How do we show you the results? With a combination of analytics tagging and proper tracking in place to measure conversions. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.