Your brand is critical to your long-term success. 215 Design group is Philadelphia's small business branding service provider.
What reason does my small businesses need branding?
All small business start-ups first thoughts of branding are, what should I call my business, what will the logo look like and which colors make sense? Or perhaps you’ve been in business a while, and you’re speculating if you need an updated look since times have changed since you started your brand. Many of you will probably ask is that investment really necessary?
Do I need branding services?
Any businesses that rely on local customers and referrals and are happy with the stability of the business, probably won't need to update. These would be businesses like pizzerias, chiropractors, plumbers, auto mechanics, or dentists. These types of business will thrive as long as they deliver a great product or service, customers won't mind the branding as much. Now, if you’re in a business where branding needs to appeal to customers of restaurants, breweries, hotels, visual arts, financial, gyms etc., then you will be able to benefit from our branding services.
Branding is important when it comes to building a company’s first asset, which is a good reputation within the targeted market. Branding can build an expectation regarding services or products and can encourage the company to maintain that expectation, or exceed them by bringing better products and services to the marketplace. Whether a company has no reputation, or a less than stellar reputation, branding can help change that.
What are the benefits of branding?
A well-designed logo helps you become easily memorable. For example, Nike swoosh symbol is precisely how a memorable brand is established.
A custom designed logo will set you apart from those who use clipart on a business card. Do you want your first impression to come off as nonprofessional? Adding your logo to well-designed marketing collateral that is printed professionally will help convey legitimacy. Your customers want to work with best, so present yourself as the best.
Why should we work together?
We deliver high-quality brands with an appreciation for accuracy in its implementation. Whether we create it from scratch or, take it and run with it, your branding is consistently notable and memorable. The brands are much more than just logos and color palettes; it’s the 3 components: visual branding, voice branding, and values that set your company, customers, products, or services apart. We provide our clients with the highest quality brands that include them in the process and wows them with the results.
Regardless of whether your company needs a brand identity created from scratch or just rebranding, 215’s talented team of brand identity designers is prepared for the job! We have been building brands and refreshing brands for more than a decade.
We have branded many of our startup clients since 2013. We also update or freshened up existing brands as well. Many businesses have specific budgets and needs, here is a range of brand packages. You can start with just a logo only, to the logo with print, web, and social media for more brand distributions exposure. View our packages below to see if they fit your needs, if not, we can put together a custom branding proposal for all your needs.
Brochures, presentation folders, flyers, banners, packaging, labels, menus, pop displays, trade show graphics booths and more. We can also approach your branding in two stages. Stage 1 can be just branding, and stage 2 can be the application of the brand. Many of our branding projects are estimated on a per-project basis.
Behind every great brand is a great plan. At 215, we do the due diligence to understand your market, differentiate you from key competitors and position your firm as a leader. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution networks are also part of your brand strategy. Finally, what you communicate visually and verbally is part of your brand strategy, too.
Conveying your brand is like a trip of company’s self-discovery. It can be challenging, time-consuming and difficult.
It requires, at the very least, that you answer the questions...
What is your company's mission statement?
What are the benefits for your customers and features of your products or services?
What do your customers already think of your company brand?
What characteristics do you want them to associate with your company?
We have a efficient creative strategy brief that works to highlight the benefits of the brand and frameworks the USP “Unique Selling Position”. In the end, you will know what your brand stands for and see a clear path onward.
Stage 2: Branding Design
Your branding is an analytical phase in which we focus on positioning all the collected diligence and strategies above, into several concepts. Here we uncover the brand core, what advantages do customers associate with your brand, the “personality traits.” As part of your branding or rebranding process, we will present you with what is needed to stand apart. This might be in the form of a new logo, color palette, stock imagery, tagline to a branded guideline booklet. Getting to the brand core is more creative art than supported science.
Stage 3: Branding Tools
Phase 3: Brand Tools
The visual component of your brand is your logo. Presenting your brand within your responsive website, online and offline print collateral, packaging, and promotional materials, all of which are integrated with your logo will communicate your competitive advantage.
Here are a few simple sets to build your brand awareness:
Prepare your logo files and formats. Place your logo everywhere.
Write down your brand messaging. This is the key messages you want to communicate about your brand?
Here are some examples you’re familiar with:
Just do it. (Nike)
I'm lovin' it. (McDonalds)
Eat fresh. (Subway)
Incorporate your brand. Branding encompasses every phase of your business—from how you answer your phones, what you wear, your e-mail signature, everything.
Develop a tagline. Write an unforgettable, meaningful and short statement that captures the essence of your brand.
Create a "brand theme" the reflects your company brand. This theme applies to all written communication and images, online and offline. For example: Is your brand pleasing? Be relaxed. Is it high-class? Be more formal. You get the point.
Create brand standards for all your marketing materials. Use the same colors, logo placement, look and feel throughout.
Be consistent. This tip involves all the above and is the most critical tip on this list. If you can't do this, your shots at launching or re-launching a brand will collapse before it even starts.
“Superb, extraordinary, exceptional are adjectives I will use to describe Zack Rivera and 215 Design Group’s work. In a short turn around time Zack designed a beautiful souvenir journal for the UNCF Philadelphia-Metro “Yesterday for Tomorrow” Reception held February 2010. He was able to display our corporate sponsors as well as our students using all aspects of design. The journal captured the heart, soul and mission of UNCF. With no reservations, I will continue to use and recommend Zack Rivera and 215 Design Group.”
Area Development Director (United Negro College Fund)
“Working with two 1 five design group was a delight. They were creative, intuitive and always responsive to our needs and desires. With their assistance, we were able to create a marketing campaign that truly captured our identity. We are excited to work with them in the future as our needs continue to grow.”
Founder/Owner (Woodmont Day Camp)
“215 Design Group has provided website design and website management services for the PRWT family of companies including Cherokee Pharmaceuticals, U.S. Facilities, and PRWT Business Process Solutions since 2007. The team was instrumental in helping us to further define the Company brand and improve our website presence. They are a responsive and reliable partner.”
SVP, Communications (PRWT Services, Inc.)
Don’t spend money on your business. Invest in it.
215 Design Group is a full-service Philadelphia marketing agency. We partner with clients to either supplement their existing marketing efforts or serve as their full outsourced marketing solution. Our areas of expertise include branding and creative services, web development, digital marketing, search engine and traditional marketing. We value our clients and care about their business growth.