Pay Per Click Management

Pay Per Click (PPC) Management

Pay Per Click gives you immediate spotlight and gives your brand a much larger reach as a result of first page exposure on search engines and social outlets.

Our PPC campaign strategies are designed to meet the needs of our clients and their market state. We offer informed, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Re-marketing and Social Advertising.

When consumers search via Google or Bing, they have the intent to buy.

PPC (Pay-Per-Click) marketing is the most reliable form of advertising to get in front of your audience. You can plan on an exact budget and only pay when a visitor clicks on your ad. PPC can also allow you to target many search factors as well as re-marketing and mobile dedicated.

Our PPC process involves:

1. STRATEGY
First have a solid plan of action based on your product or service - whether it is a small or large campaign, we need to set expectations goals and understands which metrics will define a winning campaign. We provide preliminary keyword traffic volumes and estimates on what a click will be around. This allows us to make educated choices on which keywords we will bid on and maximizing your budget. We also research your competitors paid search campaigns to see what opportunities exist for the keywords we will be selecting.
2. ACCOUNT SET UP / AUDIT
Focus on what is converting and clean out the rest. If you have an existing under performing paid advertising account(s), we analyze and improve the configurations. We keep the successful campaigns and discard the rest based on relevancy and potential. If you never started a PPC campaign and have no existing account, we help you create an account in your company name so the accounts are always yours.
3. THE CREATIVE
Once the account is in place, we carefully evaluate factors like consumer intent, relevancy and competitors when selecting keywords and creating your ads. We center your ads on persuasion tactics - from the selected keywords to the ad copy to the landing page - maximizing the chance of a conversion. When a visitor gets directed to your landing page in relation to the search query, it is very impactful on their initial feelings of trust and relevancy. Your landing page should be clear marked, concise with search term, and most critical, the effortlessness of converting. We create the best converting landing pages, make suggestions on how to optimize existing pages and conduct split testing of these pages. If you’re in the market to increase sales or increase qualified leads, our PPC team can help with your conversion optimizations that take your campaigns to a new level of results.
4. IMPROVEMENT
Your first investments in PPC are always your least fruitful. The reason is because you’re paying for data that can be analyzed to explain which words drive better conversions. We then devote our efforts on testing successful search terms and tweaking your campaign settings. None of this is speculation, its a collection of improvements that we apply to dive better results.
5. REPORTING / ANALYTICS
We never lose site of the fact that you are paying us for results. How do we show you the results? With a combination of analytics tagging and proper tracking in place to measure conversions. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.

Paid Search Advertising

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

Video Advertising

We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence.

How do we price our PPC Management?

At 215 Design Group we offer two different pay-per-click management packages. The pricing of each package is based on the budget of the campaigns managed.

Our Standard pay-per-click package is pretty simple. We start you off with a setup fee that include one campaign and after that a percentage of your ad spend after the first month.

Our advanced pay-per-click package is more geared towards budgets of $3,000 or more a month. We start you off with the same as standard but you get 3 campaigns, multiple landing pages and the option to advertise on multiple platforms at once for an additional fee.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

Tell us about your online marketing needs

Let us help you get your ads online and grow your business

Testimonials

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