Media Placement- communication tools used for delivering information. Types of media include digital, advertising, print, broadcast, and social.
Social Networking- service which focuses on building networks with individuals who share common interests or activities.
Environmental Marketing- types of signage such as road signs, banners, and decals.
Relationship & Loyalty Programs- are structured marketing efforts that reward, and therefore encourage, loyal buying behavior.
Guerrilla Marketing- a unconventional form of promotion. Its unique, engaging, and a thought provoking way to created buzz.
Search Engine (SEM & SEO)- internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.
Pay-Per-Click (PPC)- advertising model used on websites, in which advertisers pay their host only when their ad is clicked.
Offline-to-Online Promotions- provides continuous promotions for companies and its products and services. Online promotions include coupons and newsletters. Offline promotions include stationary, brochures and promotional items.
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